Stephanie Allin's 'Charlotte' dress was named after the arrival of Princess Charlotte. This silk and duchesse satin dress features a full circle silk organza layered skirt, €4,300. Worn here with the 'Serena' belt, priced separately.

The Vow

A tale of romance... our love for bridal designer Stephanie Allin

Bridal designer Stephanie Allin sprang to our attention when Amy Huberman wore one of her wedding dresses. Now, almost six years later, the Welshwoman still gets calls every week enquiring about that 'Symphony' gown. Bairbre Power spoke to the designer about new shapes, bare midriffs and AM-to-PM gowns

Brides often find it hard to please everyone on their wedding day. They want to look romantic yet demure in the church, and seductive and sexy for their partner. Add in a mother/granny/opinionated mother-in-law/bossy chief bridesmaid into the mix and locating the right dress can head into nightmare territory.

This season, bridal designer Stephanie Allin is whispering words like "overdress" and "separates" to brides in a quandary.

Stephanie - who designed the dress worn by Amy Huberman (pictured below) on her wedding day - recommends you limit the number of people you bring with you when shopping for the dress. "Bring 10 and you will get 10 opinions," she warns. "Choosing a wedding dress is a heart and soul decision."


Her 'Anna' ghost dress (above) is tantalisingly translucent, a subtle cover up for the church. Underneath it, you can glimpse the more sexy 'Lottie', which delivers a different look for the evening's celebrations.

"A girl who has a toned midriff is not afraid to show it off," says Stephanie who admits she was a little nervous when she launched her 'Snowflake' beaded shrug top worn here (above) with the 'Lola' chiffon skirt in which you can "twirl like Ginger Rogers." The reaction has been hugely positive and fans include the designer's 82-year-old mother.

At the moment, brides either want a clean look or something very fitted and embellished, says Stephanie. There's also a demand for a lot of lace and covered-up shoulders. "They do like a bit of sparkle and Irish brides do like white," she says.

The 'Charlotte' dress (main photo) is made from the same winning combination of duchesse satin and silk organza as Amy's, and the square-necked 'Nicola' dress - on our cover today - features the bow detail we loved so much on Amy's dress. For those who appreciated the flattering bodice top on Amy's 'Symphony' dress but don't require a full circle skirt, the strapless bodice now comes with an elegant mid-calf skirt.

Stephanie's new 'Love Letters' Collection is available in Dublin's Myrtle Ivory, see and

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