The Wedding Shop - Occasionwear by H&M

Fashion & Beauty

High Street Bridal: H&M's brand new wedding dress and occasionwear collection has something for everyone

Stunning new collection from H&M arrives just in time for wedding season

H&M has always had something elegant for informal events, but their brand new wedding collection - which yes, does include actual wedding dresses - has fabulous formal occasions sewn up too!

Using lavish lace and fluid silks, the collection combines luxury-feel fabrics to create a high end feel at some rather appealing price points.

From flower girls to wedding guests, bridesmaids to the woman of the moment herself, the collection offers a alluring alternative to traditional wedding and formal gowns.


Pretty white lace wedding dresses start from €49.99, while cute flower girl accessories can be whipped up for as little as €3.99.

See the full collection in our gallery below.