The average cost of a wedding dress in Ireland is approximately €1,700 however if the new bridal offerings from the high street are anything to go by, brides will soon be spending a lot less on their big day dresses.
The latest offering from H&M sees some seriously beautiful wedding-ready gowns available online for a fraction of the cost of those traditionally available through dedicated bridal boutiques - and judging from the photos there's been no shortcut on style.
Lush long lace sleeves, romantic ruffled and stunning simple sheath dresses tick all the boxes for 2019 top wedding dress trends and start from around €180, so if you're a fashion-forward bride with a good eye for a bargain, you may just find 'the one'...
The selection of gowns is available online at HM.com.
See some of the gorgeous gowns in the gallery below: