Wedding Dresses

The designer behind the world's most pinned wedding dress has launched a brand new collection

Pinterest's most popular bridal design house is back again to claim its crown

The bridal designer behind Pinterest's most popular wedding dress is back with a brand new collection.

Grace Loves Lace, the Aussie design house behind the hugely popular Hollie dress that amassed a whopping 2.5million posts on the scrapbooking site, has just released their brand new collection for 2019 - and it's got some serious contenders for most pinned gown going forward.

The new collection, entitled 'Icon', is brimming with sultry styles for effortlessly elegant brides including some soft and romantic spaghetti strap gowns and on-trend off-the-shoulders.


There's a light, airy feel to the collection, with gowns destined for far flung destination weddings and cool, boho beach ceremonies.

Grace describes its designs as for a woman with of 'style, substance and passion', all of which come to mind in these lush lacy offerings with exotic trims, abstract embroideries and textured knitted fabrics begging to be touched.

"We refuse to hold women back with restrictive, rigid elements like boning, corsetry and heavy fabrics," says found Megan Ziems. "The designs, fabric choices and details tell a story. The collection first and foremost celebrates self expression as a form of personal freedom. Our dresses are an extension of a woman's substance - the make you FEEL something."

Browse the full collection below...