A new survey shows that more than half of newlyweds should be the first to upload their wedding photos.
And with the likes of Olivia Palermo, Kim Kardashian and Victoria's Secret model Lindsay Ellingson following suit, there's no sign of the trend slowing down.
Kanye West even admitted they took four days to ensure the first photos of their big day were picture perfect for Instagram.
But even the same is expected of regular folks.
In previous years, it was only celebrities tied in with lucrative magazine deals that confiscated phones on the arrival of their guests, now it is becoming increasingly common for average couples to forbid loved ones from uploading pictures on social media.
Keep those blurred lines clear!