Online retailer Missguided have launched their debut bridal range, aptly titled Missbrided to much fanfare among its horde of dedicated fashionistas.
Asos, Coast and Urban Outfitters have all introduced bridalwear into their high street stores as demand increases for alternative dresses to the standard €5,000 princess gown.
"The exclusive 9 piece collection uses soft silks, luxury sequins, delicate lace and beaded embellishment to create head-to-toe statement gowns. From signature floor-skimming white dresses to an exclusive sequin side-split high-lo this is one cool girl bridal collection."
Prices range from €49 to €210 and also features bridesmaid options.
Styles include floor-length, midi and short options with beaded detail and simple fitted options.