Gone are the days when a woman was expected to arrive at the end of an aisle in a big white dress, and we're now no longer shocked to see anything from a gold sequin gúna to a memorable mustard pantsuit on a bride who is doing things her way.
Bridal designers have noticeably become more 'daring', with the likes of BERTA and Inbal Dror pushing boundaries with their plunging necklines and barely-there backs, while others opt to embellish their sheer bodices with elaborate beading and sequins - in well thought-out places.
And while most brides would opt for a sheer slip or lining under their lace or crochet gúna, it wasn't the case for Danish actress Emma Leth, who tied the knot this weekend in one of the edgiest bridal looks we've seen in recent years.
The newlywed shared a simple post on Instagram to announce her new name, posting several photos of the wedding where she donned a see-through lace dress with lilac underwear, and a gigantic straw hat.
Emma and fiancé Tal Rosenzweig exchanged vows in an laid-back, outdoor ceremony in Paris, attended by close friends and family.
Copenhagen 'It Girl' Emma is the face of luxury brand Balenciaga. She has been acting since childhood and is known in fashion circles for her "ineffable cool".
“I think good style is very close to bad style. It has to be very, very close,” she told Vogue last year.
“And also, no matter how rich you are, it’s not like you can buy style.”