Chieh Huang, CEO of online goods retailer Boxed, grabbed headlines in the U.S. recently when he revealed that his novel way to attract, and keep, the best talent for his company was to offer employees some seriously extravagant benefits - including paying for their wedding.
The CEO of Boxed, a company which sells wholesale products such as food and household cleaning products online, said that he not only does he offer his full-time workers up to $20,000 towards their wedding celebrations, he also offers to pay a bulk of their children's college fees, too.
Huang says he came to the decision to offer the donation towards his workers' nuptials after one employee revealed that he was working a second job in the evenings to cover the cost of both his mother's medical bills and his own wedding.
The employee broke down in tears, Huang told CNBC, and was so overcome he had to leave work early for the day.
"He was working seven days a week," said Huang. "So I wasn't going to say to him 'work harder.'
We stepped in, and we paid for the wedding."
The way the arrangement works is Huang donates part of his salary as CEO and Founder to a nonprofit foundation that then reimburses any full-time employee up to $20,000.
"I wanted to really empower upward mobility," the Boxed boss said. "In my life, that was my education."
Huang hasn't revealed how much he has put towards his workers' wedding and educational bills to date but said he's "paid for a handful of his employees' kids so far."
"Every company has to decide what they want to focus on, and for us it's paying for these life-altering events for our employees," he said. "It's not the cheapest program, but then, we don't look like a typical start-up."
If that's the case, one could imagine that after-work drinks on Friday must be a very extravagant affair altogether.